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Punkt Digital

Handcrafted websites for artists and the organizations that support them.

July 7, 2018 By Alison Wilder

Instagram: Where Like Becomes Love

One of the newest digital best friends to acquire is the place where you “<3” instead of “like,” filter before you post, and can behold the central hub of selfies! This application is Instagram. From following celebrities, performing friends, and friends using the application in recreation, I have learned a lot about this tool for reaching a fanbase. Whether you’re Lena Dunham posting a picture of your new book or an emerging singer/songwriter tagging your local open mic venue in a post, Instagram allows you to be more relatable to the people checking out your picture/video content.

By Axel Hartmann
By Axel Hartmann. #nofilter

People are very proud of their Instagram accounts, whether they are personal or work-based. They provide a library, a timeline, and a link to other posters producing cool content. Because people are so proud of them, they are often very excited to hear people ask about what they’re posting! They want to share their lives and become a staple in the digital feeds of others. This is especially true with businesses. I’m a big advocate for local businesses starting Instagram accounts that they use to spread promotions, and the same is true for performers. When you go to any venue to perform, ask the managers there if they have an Instagram account; follow them, post photos of your prep time in the dressing rooms, a picture of the building, or anything you want so you can tag them and make a post! This way you gain a connection, get yourself and the venue noticed, and show your fans what you’re like behind the scenes. Don’t forget to tell the venue about your Instagram account so they might follow you back!

Instagram is all about graphics. Most of the time, people don’t want to read a huge paragraph about your photo.

The next part of using Instagram is in the word posts themselves. One of the biggest things to remember about this is that Instagram is all about graphics. Most of the time, people don’t want to read a huge paragraph about your photo. Make it short, sweet, quirky, and use as many tags as you want! Instagram is also all about tags, since other people will search popular ones for other people with their same interests! Also, DO NOT try to put links into your Instagram post text. Instagram is not equipped to hyperlink into your phone browser so the link will be completely idle. You have to use Instagram with the photo content and text you are allowed to generate. But be sure to link the application to your Twitter and Facebook! Even though this application is entirely mobile-based, you can still see your library on your personal computer. But linking to your Facebook and Twitter will help to broaden your outreach with posts.

Make it short, sweet, quirky, and use as many tags as you want!

There are more and more networking platforms all the time, and it’s important to stick with the trends so that you have the broadest possible audience for your work! Follow us on Facebook for updates on when we post our Artist Web School blogs! We’ll keep giving you performance tips for the digital world that you can share with our hashtag #PunktDigital!

Filed Under: Marketing, Social Media Tagged With: Instagram

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What Our Clients Say

  • Peter Erskine, legendary drummer

    Working with Punkt Digital has been an enjoyable and productive experience. Communication with the design team was timely, fluid and responsive. My website’s design and functionality exceeded my expectations. While the site has a totally professional look and feel, the add-on/editing process is very “hands-on” and easy for me to do whether I am traveling or am at home. And, for those moments when gremlins come to visit, the Punkt Design team deals with them swiftly and effectively. In short, we are 100% happy with Punkt Digital, and I’m very glad that I made the switch to entrusting my website to them.

    Peter Erskine, legendary drummer
  • David Balakrishnan, founding member of the Grammy-winning Turtle Island Quartet

    As we enter our thirtieth year of music making, we are well aware how important it is to keep a close eye on the current trends in the wide world of internet media. Working with Punkt Digital has been exactly what we needed to retain our pole position in the forefront of the chamber jazz music scene. We have our sheet music sales going strong, we can do our own updates on our site with ease, it looks great, works great, simple, no fuss, Turtles swimming smooth in the digital sea, thanks Punkt!!!

    David Balakrishnan, founding member of the Grammy-winning Turtle Island Quartet
  • Adam Roberts, Composer

    I went to Punkt Digital because I wanted to revamp my site, make it sleeker, more user friendly, and easy to update myself. Alison and Greg surpassed all of my expectations in terms of both product and process. Finally, the price is extremely reasonable. In summary, I couldn't recommend Punkt Digital more highly.

    Adam Roberts, Composer
  • Jeremy Gill, Composer

    I love my new website. Punkt Digital does brilliant, efficient, and sensitive work, and was able to integrate all my needs into a cohesive and aesthetically compelling whole. They also prepared detailed notes to guide me through the process of updating my site — something I have to do regularly. Truly an invaluable product!

    Jeremy Gill, Composer
  • Tamara Roberts, Musician

    I had a great experience working with Punkt Digital. Being not-so-tech-savvy, Alison and Greg were great at talking me through the site building process and thinking creatively about my unique needs. The site is beautiful and perfectly captures my style and personality. And it’s a breeze to update whenever I get new gigs or have media to share. I’d recommend Punkt Digital to anyone, especially artists who have a hard time fitting their work into existing one-size-fits-all platforms.

    Tamara Roberts, Musician
  • Adam Vidiksis, Composer

    Punkt Digital listened to my ideas and incorporated them brilliantly in their design. They are thorough, creative, and consistent. Punkt produced a site that really embodied the artistic vision for my music. I am very happy with the result.

    Adam Vidiksis, Composer
  • Joel Friedman, Composer

    Working with Punkt was a delightful collaboration from start to finish and I couldn't be happier with the result. In a market crowded with designers how many can boast being active artists, serious tech mavens, and have a terrific aesthetic sensibility to boot? This means they have the firepower to imagine, successfully execute, walk in your shoes, and shepherd your design from beginning to end. They earned my trust and appreciation. Wow.

    Joel Friedman, Composer
  • Jon Russell, Clarinetist

    Excellent on all counts. Punkt was always very responsive, in both the speed and thoroughness of their replies to any questions or requests. They also struck just the right balance between aiming to understand and fulfill my vision for the site, while also using their own expertise to offer suggestions for alternatives. They were also very patient and responsive when I (frequently!) changed my mind about what I wanted partway through the process.

    Jon Russell, Clarinetist
  • Deborah Sherr, Executive Director
Avaloch Farm Music Institute

    Let me sing the praises of Punkt Digital! Absolutely every aspect of their work has exceeded my expectations. From the first inquiry they have been extraordinarily responsive, positive, and SO smart. They understand every request, have a great eye for appropriate design, listen and guide with equal patience, and have created tutorials which are easy and intuitive. The platform they have created for adding and editing is terrific, so that even an amateur can maintain the website with ease. I have been extremely impressed with their commitment to an ongoing relationship, even months after they finished creating the actual website. Alison and Greg are the greatest!

    Deborah Sherr, Executive Director Avaloch Farm Music Institute
  • Judith Jennings, Art x Culture x Social Justice Network

    I love working with Punkt Digital! First, Alison and Greg Wilder are thoroughly grounded in the latest technology and constantly upgrading their skills and services. Secondly, they are visual artists with keen aesthetics and strong design talents. Most of all, they are great people who care deeply about the quality of their work and the satisfaction of their client and are willing to take extra time and care for the best possible results.

    Judith Jennings, Art x Culture x Social Justice Network
  • Peter Erskine, legendary drummer

    Working with Punkt Digital has been an enjoyable and productive experience. Communication with the design team was timely, fluid and responsive. My website’s design and functionality exceeded my expectations. While the site has a totally professional look and feel, the add-on/editing process is very “hands-on” and easy for me to do whether I am traveling or am at home. And, for those moments when gremlins come to visit, the Punkt Design team deals with them swiftly and effectively. In short, we are 100% happy with Punkt Digital, and I’m very glad that I made the switch to entrusting my website to them.

    Peter Erskine, legendary drummer
  • David Balakrishnan, founding member of the Grammy-winning Turtle Island Quartet

    As we enter our thirtieth year of music making, we are well aware how important it is to keep a close eye on the current trends in the wide world of internet media. Working with Punkt Digital has been exactly what we needed to retain our pole position in the forefront of the chamber jazz music scene. We have our sheet music sales going strong, we can do our own updates on our site with ease, it looks great, works great, simple, no fuss, Turtles swimming smooth in the digital sea, thanks Punkt!!!

    David Balakrishnan, founding member of the Grammy-winning Turtle Island Quartet
  • Adam Roberts, Composer

    I went to Punkt Digital because I wanted to revamp my site, make it sleeker, more user friendly, and easy to update myself. Alison and Greg surpassed all of my expectations in terms of both product and process. Finally, the price is extremely reasonable. In summary, I couldn't recommend Punkt Digital more highly.

    Adam Roberts, Composer
  • Jeremy Gill, Composer

    I love my new website. Punkt Digital does brilliant, efficient, and sensitive work, and was able to integrate all my needs into a cohesive and aesthetically compelling whole. They also prepared detailed notes to guide me through the process of updating my site — something I have to do regularly. Truly an invaluable product!

    Jeremy Gill, Composer
  • Tamara Roberts, Musician

    I had a great experience working with Punkt Digital. Being not-so-tech-savvy, Alison and Greg were great at talking me through the site building process and thinking creatively about my unique needs. The site is beautiful and perfectly captures my style and personality. And it’s a breeze to update whenever I get new gigs or have media to share. I’d recommend Punkt Digital to anyone, especially artists who have a hard time fitting their work into existing one-size-fits-all platforms.

    Tamara Roberts, Musician
  • Adam Vidiksis, Composer

    Punkt Digital listened to my ideas and incorporated them brilliantly in their design. They are thorough, creative, and consistent. Punkt produced a site that really embodied the artistic vision for my music. I am very happy with the result.

    Adam Vidiksis, Composer
  • Joel Friedman, Composer

    Working with Punkt was a delightful collaboration from start to finish and I couldn't be happier with the result. In a market crowded with designers how many can boast being active artists, serious tech mavens, and have a terrific aesthetic sensibility to boot? This means they have the firepower to imagine, successfully execute, walk in your shoes, and shepherd your design from beginning to end. They earned my trust and appreciation. Wow.

    Joel Friedman, Composer
  • Jon Russell, Clarinetist

    Excellent on all counts. Punkt was always very responsive, in both the speed and thoroughness of their replies to any questions or requests. They also struck just the right balance between aiming to understand and fulfill my vision for the site, while also using their own expertise to offer suggestions for alternatives. They were also very patient and responsive when I (frequently!) changed my mind about what I wanted partway through the process.

    Jon Russell, Clarinetist
  • Deborah Sherr, Executive Director
Avaloch Farm Music Institute

    Let me sing the praises of Punkt Digital! Absolutely every aspect of their work has exceeded my expectations. From the first inquiry they have been extraordinarily responsive, positive, and SO smart. They understand every request, have a great eye for appropriate design, listen and guide with equal patience, and have created tutorials which are easy and intuitive. The platform they have created for adding and editing is terrific, so that even an amateur can maintain the website with ease. I have been extremely impressed with their commitment to an ongoing relationship, even months after they finished creating the actual website. Alison and Greg are the greatest!

    Deborah Sherr, Executive Director Avaloch Farm Music Institute
  • Judith Jennings, Art x Culture x Social Justice Network

    I love working with Punkt Digital! First, Alison and Greg Wilder are thoroughly grounded in the latest technology and constantly upgrading their skills and services. Secondly, they are visual artists with keen aesthetics and strong design talents. Most of all, they are great people who care deeply about the quality of their work and the satisfaction of their client and are willing to take extra time and care for the best possible results.

    Judith Jennings, Art x Culture x Social Justice Network

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