The Atlantic recently published an article (The Death of the Artist—and the Birth of the Creative Entrepreneur) and a response (The Artist Endures) that piqued our interest here at Punkt. The original article by William Deresciewicz (personal website) brazenly heralds the “death of the artist” — instead, says Deresciewicz, we now have “creators,” makers concerned […]
What Could BuzzFeed Possibly Teach Artists?
I was scrolling through my news feed and I came across a BuzzFeed article about Instagram. I’ll admit that I personally found the article slightly annoying, but I also learned something about how BuzzFeed defines a “good” Instagram account. I think there are takeaways in this article that could help put working artists at an […]
Marketing Sucks Part 3 – I've got the info. What do I do with it?
Okay, so now you’re making meaningful connections with as many like-minded people as possible, and you’re counting EVERYTHING. How do you tie it all together? The question remains: how do you make this stuff pay the rent? While the long answer will differ depending on what type of artist you are (performing, visual, digital, etc.), […]
Marketing Sucks Part 2 – Metrics, Not Marketing
In Part 1 of this series, I talked about connecting directly with like-minded people as a way to get people interested in what you do. As I said in that post, I learned through chatting with folks on last.fm that Eastern Europeans seemed to disproportionately like my band. Had I actually done something with this […]
Marketing Sucks Part 1 – Just Talk to People.
As an artist, chances are pretty good that marketing is a major turn-off to you. When you hear the word, you shudder a bit. Chances are equally good that people are constantly talking at you about marketing yourself, branding yourself, and “getting the word out” about your work. The conundrum is that you’d like to […]
