• Skip to main content
  • Skip to footer
  • Home
  • Our Work
  • Who We Are
  • Learn More
    • Artist Web School
    • Artist Framework
    • Artist Web Hosting
  • Contact

Punkt Digital

Handcrafted websites for artists and the organizations that support them.

May 9, 2018 By Alison Wilder

Marketing Sucks Part 3 – I've got the info. What do I do with it?

Okay, so now you’re making meaningful connections with as many like-minded people as possible, and you’re counting EVERYTHING. How do you tie it all together? The question remains: how do you make this stuff pay the rent?

While the long answer will differ depending on what type of artist you are (performing, visual, digital, etc.), the short of it is the same for every artist out there: once you find out a) who’s interested, and b) what’s working, you find more of “a” and do more of “b”!

If you’re a painter who knows that South Koreans love your work, find yourself a South Korean living in your country who wants to help you get a show together in Seoul. If you find that people who love a moderately-more-famous-than-you composer also love your music, program a concert with both your music and hers; better yet, get in touch with her, start a conversation, and see what happens.

If all the counting you did revealed that a particular neighborhood or small city works really well for performances of your solo trombone improv, reappropriate a tool like CityMelt or use a resource like Ask Metafilter to find similar neighborhoods or cities.

Punkt-Digital-World-DominationMost importantly — don’t forget to keep counting! What appeared to be important may have been a fluke, so be sure you continue to compare your new numbers (whatever they may be) with your old numbers. This way, you can keep honing how you do business, and ultimately head down the path toward WORLD DOMINATION!

Filed Under: Marketing Tagged With: audience, marketing

Footer

What Our Clients Say

  • Peter Erskine, legendary drummer

    Working with Punkt Digital has been an enjoyable and productive experience. Communication with the design team was timely, fluid and responsive. My website’s design and functionality exceeded my expectations. While the site has a totally professional look and feel, the add-on/editing process is very “hands-on” and easy for me to do whether I am traveling or am at home. And, for those moments when gremlins come to visit, the Punkt Design team deals with them swiftly and effectively. In short, we are 100% happy with Punkt Digital, and I’m very glad that I made the switch to entrusting my website to them.

    Peter Erskine, legendary drummer
  • David Balakrishnan, founding member of the Grammy-winning Turtle Island Quartet

    As we enter our thirtieth year of music making, we are well aware how important it is to keep a close eye on the current trends in the wide world of internet media. Working with Punkt Digital has been exactly what we needed to retain our pole position in the forefront of the chamber jazz music scene. We have our sheet music sales going strong, we can do our own updates on our site with ease, it looks great, works great, simple, no fuss, Turtles swimming smooth in the digital sea, thanks Punkt!!!

    David Balakrishnan, founding member of the Grammy-winning Turtle Island Quartet
  • Adam Roberts, Composer

    I went to Punkt Digital because I wanted to revamp my site, make it sleeker, more user friendly, and easy to update myself. Alison and Greg surpassed all of my expectations in terms of both product and process. Finally, the price is extremely reasonable. In summary, I couldn't recommend Punkt Digital more highly.

    Adam Roberts, Composer
  • Jeremy Gill, Composer

    I love my new website. Punkt Digital does brilliant, efficient, and sensitive work, and was able to integrate all my needs into a cohesive and aesthetically compelling whole. They also prepared detailed notes to guide me through the process of updating my site — something I have to do regularly. Truly an invaluable product!

    Jeremy Gill, Composer
  • Tamara Roberts, Musician

    I had a great experience working with Punkt Digital. Being not-so-tech-savvy, Alison and Greg were great at talking me through the site building process and thinking creatively about my unique needs. The site is beautiful and perfectly captures my style and personality. And it’s a breeze to update whenever I get new gigs or have media to share. I’d recommend Punkt Digital to anyone, especially artists who have a hard time fitting their work into existing one-size-fits-all platforms.

    Tamara Roberts, Musician
  • Adam Vidiksis, Composer

    Punkt Digital listened to my ideas and incorporated them brilliantly in their design. They are thorough, creative, and consistent. Punkt produced a site that really embodied the artistic vision for my music. I am very happy with the result.

    Adam Vidiksis, Composer
  • Joel Friedman, Composer

    Working with Punkt was a delightful collaboration from start to finish and I couldn't be happier with the result. In a market crowded with designers how many can boast being active artists, serious tech mavens, and have a terrific aesthetic sensibility to boot? This means they have the firepower to imagine, successfully execute, walk in your shoes, and shepherd your design from beginning to end. They earned my trust and appreciation. Wow.

    Joel Friedman, Composer
  • Jon Russell, Clarinetist

    Excellent on all counts. Punkt was always very responsive, in both the speed and thoroughness of their replies to any questions or requests. They also struck just the right balance between aiming to understand and fulfill my vision for the site, while also using their own expertise to offer suggestions for alternatives. They were also very patient and responsive when I (frequently!) changed my mind about what I wanted partway through the process.

    Jon Russell, Clarinetist
  • Deborah Sherr, Executive Director
Avaloch Farm Music Institute

    Let me sing the praises of Punkt Digital! Absolutely every aspect of their work has exceeded my expectations. From the first inquiry they have been extraordinarily responsive, positive, and SO smart. They understand every request, have a great eye for appropriate design, listen and guide with equal patience, and have created tutorials which are easy and intuitive. The platform they have created for adding and editing is terrific, so that even an amateur can maintain the website with ease. I have been extremely impressed with their commitment to an ongoing relationship, even months after they finished creating the actual website. Alison and Greg are the greatest!

    Deborah Sherr, Executive Director Avaloch Farm Music Institute
  • Judith Jennings, Art x Culture x Social Justice Network

    I love working with Punkt Digital! First, Alison and Greg Wilder are thoroughly grounded in the latest technology and constantly upgrading their skills and services. Secondly, they are visual artists with keen aesthetics and strong design talents. Most of all, they are great people who care deeply about the quality of their work and the satisfaction of their client and are willing to take extra time and care for the best possible results.

    Judith Jennings, Art x Culture x Social Justice Network
  • Peter Erskine, legendary drummer

    Working with Punkt Digital has been an enjoyable and productive experience. Communication with the design team was timely, fluid and responsive. My website’s design and functionality exceeded my expectations. While the site has a totally professional look and feel, the add-on/editing process is very “hands-on” and easy for me to do whether I am traveling or am at home. And, for those moments when gremlins come to visit, the Punkt Design team deals with them swiftly and effectively. In short, we are 100% happy with Punkt Digital, and I’m very glad that I made the switch to entrusting my website to them.

    Peter Erskine, legendary drummer
  • David Balakrishnan, founding member of the Grammy-winning Turtle Island Quartet

    As we enter our thirtieth year of music making, we are well aware how important it is to keep a close eye on the current trends in the wide world of internet media. Working with Punkt Digital has been exactly what we needed to retain our pole position in the forefront of the chamber jazz music scene. We have our sheet music sales going strong, we can do our own updates on our site with ease, it looks great, works great, simple, no fuss, Turtles swimming smooth in the digital sea, thanks Punkt!!!

    David Balakrishnan, founding member of the Grammy-winning Turtle Island Quartet
  • Adam Roberts, Composer

    I went to Punkt Digital because I wanted to revamp my site, make it sleeker, more user friendly, and easy to update myself. Alison and Greg surpassed all of my expectations in terms of both product and process. Finally, the price is extremely reasonable. In summary, I couldn't recommend Punkt Digital more highly.

    Adam Roberts, Composer
  • Jeremy Gill, Composer

    I love my new website. Punkt Digital does brilliant, efficient, and sensitive work, and was able to integrate all my needs into a cohesive and aesthetically compelling whole. They also prepared detailed notes to guide me through the process of updating my site — something I have to do regularly. Truly an invaluable product!

    Jeremy Gill, Composer
  • Tamara Roberts, Musician

    I had a great experience working with Punkt Digital. Being not-so-tech-savvy, Alison and Greg were great at talking me through the site building process and thinking creatively about my unique needs. The site is beautiful and perfectly captures my style and personality. And it’s a breeze to update whenever I get new gigs or have media to share. I’d recommend Punkt Digital to anyone, especially artists who have a hard time fitting their work into existing one-size-fits-all platforms.

    Tamara Roberts, Musician
  • Adam Vidiksis, Composer

    Punkt Digital listened to my ideas and incorporated them brilliantly in their design. They are thorough, creative, and consistent. Punkt produced a site that really embodied the artistic vision for my music. I am very happy with the result.

    Adam Vidiksis, Composer
  • Joel Friedman, Composer

    Working with Punkt was a delightful collaboration from start to finish and I couldn't be happier with the result. In a market crowded with designers how many can boast being active artists, serious tech mavens, and have a terrific aesthetic sensibility to boot? This means they have the firepower to imagine, successfully execute, walk in your shoes, and shepherd your design from beginning to end. They earned my trust and appreciation. Wow.

    Joel Friedman, Composer
  • Jon Russell, Clarinetist

    Excellent on all counts. Punkt was always very responsive, in both the speed and thoroughness of their replies to any questions or requests. They also struck just the right balance between aiming to understand and fulfill my vision for the site, while also using their own expertise to offer suggestions for alternatives. They were also very patient and responsive when I (frequently!) changed my mind about what I wanted partway through the process.

    Jon Russell, Clarinetist
  • Deborah Sherr, Executive Director
Avaloch Farm Music Institute

    Let me sing the praises of Punkt Digital! Absolutely every aspect of their work has exceeded my expectations. From the first inquiry they have been extraordinarily responsive, positive, and SO smart. They understand every request, have a great eye for appropriate design, listen and guide with equal patience, and have created tutorials which are easy and intuitive. The platform they have created for adding and editing is terrific, so that even an amateur can maintain the website with ease. I have been extremely impressed with their commitment to an ongoing relationship, even months after they finished creating the actual website. Alison and Greg are the greatest!

    Deborah Sherr, Executive Director Avaloch Farm Music Institute
  • Judith Jennings, Art x Culture x Social Justice Network

    I love working with Punkt Digital! First, Alison and Greg Wilder are thoroughly grounded in the latest technology and constantly upgrading their skills and services. Secondly, they are visual artists with keen aesthetics and strong design talents. Most of all, they are great people who care deeply about the quality of their work and the satisfaction of their client and are willing to take extra time and care for the best possible results.

    Judith Jennings, Art x Culture x Social Justice Network

Copyright © 2025 Punkt Digital