As we’ve discussed in recent posts, modern search engine technology has become extremely sophisticated. Search engines like Google and Bing are now able to read your website and develop a broad understanding of your artistic life. Let’s take a closer look at what this means for your arts website. Content Associations If written properly, the […]
Understanding Search Engine Keywords
Keywords in Search Engine Optimization (SEO) are unique words on your website that help search engines understand what your site is about. For example, if you had a business specializes in selling foreign cars, words like “auto”, “Mercedes”, and even phrases “foreign auto sales” might be important keywords for you. SEO Keywords should reflect what […]
A Practical Introduction to Search Ranking
If you have an artist or performing ensemble website, you’re already aware of how important search engines like Google and Bing are to connecting with new audiences. Without a doubt, the most effective way to drive web traffic to your front door is to ensure your website is ranking as high as possible in search […]
Empowering Artist to Audience Relationships
The Atlantic recently published an article (The Death of the Artist—and the Birth of the Creative Entrepreneur) and a response (The Artist Endures) that piqued our interest here at Punkt. The original article by William Deresciewicz (personal website) brazenly heralds the “death of the artist” — instead, says Deresciewicz, we now have “creators,” makers concerned […]
Marketing Sucks Part 3 – I've got the info. What do I do with it?
Okay, so now you’re making meaningful connections with as many like-minded people as possible, and you’re counting EVERYTHING. How do you tie it all together? The question remains: how do you make this stuff pay the rent? While the long answer will differ depending on what type of artist you are (performing, visual, digital, etc.), […]
Marketing Sucks Part 2 – Metrics, Not Marketing
In Part 1 of this series, I talked about connecting directly with like-minded people as a way to get people interested in what you do. As I said in that post, I learned through chatting with folks on last.fm that Eastern Europeans seemed to disproportionately like my band. Had I actually done something with this […]
