The internet can be your greatest artistic ally. In a world where people spend an average of three hours a day online, you should seize the opportunity to grab a chunk of that time to show off your latest and greatest projects. Do I Really Need a Website? The answer depends on your audience and […]
SEO Ranking: Quality Content
Beauty may be in the eye of the beholder but in the case of search engines, quality is in the eye of the search engine algorithm. Recently, Google released a document called the Search Quality Rater’s Guidelines. Essentially, it’s Google’s detailed guide to assessing the quality of websites. Human experts use the guide to analyze […]
5 Ways to Improve the Experience of your Artist Website Homepage
Your site’s homepage is the gateway to your artwork for nearly all of your potential audience. Think about how important this is — maybe they followed a link from another website, or maybe they found you through a Google search, but you have a precious few seconds to turn someone who’s vaguely interested in what […]
SEO Keywords: Context Is King
As we’ve discussed in recent posts, modern search engine technology has become extremely sophisticated. Search engines like Google and Bing are now able to read your website and develop a broad understanding of your artistic life. Let’s take a closer look at what this means for your arts website. Content Associations If written properly, the […]
Understanding Search Engine Keywords
Keywords in Search Engine Optimization (SEO) are unique words on your website that help search engines understand what your site is about. For example, if you had a business specializes in selling foreign cars, words like “auto”, “Mercedes”, and even phrases “foreign auto sales” might be important keywords for you. SEO Keywords should reflect what […]
A Practical Introduction to Search Ranking
If you have an artist or performing ensemble website, you’re already aware of how important search engines like Google and Bing are to connecting with new audiences. Without a doubt, the most effective way to drive web traffic to your front door is to ensure your website is ranking as high as possible in search […]
