Funny stuff happens when you’re an artist. You’re traveling, you’re meeting new people, and all the while, you’re making memories as you pursue your craft. Most of my funny stories happen to take place in the theater (like the time I provided the background crash for a children’s production of Bridge to Terabithia when I […]
Time to Preach!
There is one thing that really gets on my nerves about media. People design and build a beautiful website, create social media accounts to share their creative work, and then…they go for weeks or months without posting anything on these accounts! This is a serious problem for audience members who go looking for you. I […]
Instagram: Where Like Becomes Love
One of the newest digital best friends to acquire is the place where you “<3” instead of “like,” filter before you post, and can behold the central hub of selfies! This application is Instagram. From following celebrities, performing friends, and friends using the application in recreation, I have learned a lot about this tool for […]
Marketing Sucks Part 3 – I've got the info. What do I do with it?
Okay, so now you’re making meaningful connections with as many like-minded people as possible, and you’re counting EVERYTHING. How do you tie it all together? The question remains: how do you make this stuff pay the rent? While the long answer will differ depending on what type of artist you are (performing, visual, digital, etc.), […]
Marketing Sucks Part 2 – Metrics, Not Marketing
In Part 1 of this series, I talked about connecting directly with like-minded people as a way to get people interested in what you do. As I said in that post, I learned through chatting with folks on last.fm that Eastern Europeans seemed to disproportionately like my band. Had I actually done something with this […]
Marketing Sucks Part 1 – Just Talk to People.
As an artist, chances are pretty good that marketing is a major turn-off to you. When you hear the word, you shudder a bit. Chances are equally good that people are constantly talking at you about marketing yourself, branding yourself, and “getting the word out” about your work. The conundrum is that you’d like to […]